My Resume
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Collaboration
Data Analysis
Critical Thinking
Team Leadership
Adaptability
Strategic Planning
Project Management
Accountability
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Center for Community Self-Help | 2018 - Present
Marketing and Communications Digital Manager
Digital Marketing Strategies: Led digital marketing process improvements, using project management and data analysis to optimize campaigns, boosting brand awareness by 30% in new markets.
Championing Interdepartmental Project Catalog: Led a cross-team initiative to create a project catalog, driving collaboration and standardization with 60% adoption in two months.
Project Management Mentorship: Acted as a designated mentor for 2 members of the Marketing and Communications team, enhancing project management skills and boosting efficiency by 20%.
Online Marketing and Communications Associate
Successfully led a project to migrate intranet from Classic SharePoint to Modern SharePoint achieving 90% adoption within 7 months through effective communication.
Developed and delivered intranet training, guiding teams in site creation, structure, and content. Achieved a 94% training completion and competency rate.
Utilized web analytics to identify design improvement opportunities, increasing user engagement by 15% and reducing bounce rates by 10%.
Managed relationships with applicable vendors and served as a change agent to drive Self-Help’s economic inclusion initiatives.
Badische Anilin-und Sodafabrik (BASF) | 2016 - 2018
Data Analyst
Accomplishments:
Established strong communication channels with business partners, leading to faster data reconciliation and improved reporting accuracy by 10%.
Improved response time for handling electronic customer update requests by 30%.
Partnered with internal teams to refine data governance policies.
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North Carolina Agricultural and Technical State University - 2016
Bachelor of Science in Computer Science
Coursera - 2023
Google Project Management Certificate
IBM SkillsBuild - 2025
Data Fundamentals
Artificial Intelligence Fundamentals
North Carolina State University - 2027 (Expected)
Master of Business Administration
Technology,Entrepreneurship & Commercialization Graduate Certificate
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Front-end Technology: HTML, CSS, JavaScript
Development Languages: Java, C++, Python, SQL
Google Products: Docs, Sheets, Slides, Google Ads, Google Analytics, Looker Studio
Microsoft Products: Word, Excel, PowerPoint, Power BI
Project Management Tools: Smartsheet, Asana, Miro, Trello
Content Management Systems: Sitefinity, Wordpress, Squarespace
How I started
I’ve always been a curious and energetic person even as a kid growing up in Durham, NC. I believe this has allowed me to make friends pretty easily and learn about several random things that I have interest in. One of the largest things that I gained interest in early on was technology due to my aunt buying me a Playstation.
Although there were other interests along the way, like music and biomedical science, that interest in technology pushed me to pursue my Bachelor’s degree in Computer Science from North Carolina Agricultural and Technical State University in Greensboro, NC.
Where I went
After graduating, I started my career off as a Data Analyst for Badische Anilin- und Sodafabrik (BASF), a European multinational chemical company and the world's largest chemical producer, where I managed customer data integrity by performing validations, processing electronic requests for customer updates, making acceptance or denial decisions, and communicated with smaller business partners to verify and track monthly sales. I gained significant skills in process management, data validation, and communication through my time at BASF and eventually I decided that I wanted to be a bit more involved in helping people digitally, so I eventually left BASF and began working at a non-profit called Center for Community Self-Help (Self-Help).
At Self-Help, I began as an Online Marketing and Communications Associate and within a few years, I had some major accomplishments under my belt. Accomplishments like leading a project to migrate the organization’s intranet to an updated platform, utilizing web analytics to identify opportunities to enhance and improve organizational websites, creating training materials and conducting training for team managers for the intranet, and managing a vendor relationship. My impact on the team led me to be promoted to Marketing and Communications Digital Manager where I have been able to dive deeper into how I can use strategy and data to create an effective plan and become a leader that will help myself and those around me grow into better versions of themselves.
Where I’m going
I believe that to make yourself adaptable and efficient in any setting, you must stay open-minded and never stop growing. I noticed that with every step of my professional journey, one curiosity that was always there was what makes organizations and businesses successful internally and externally. With that in mind, I made the decision to continue my education and pursue a Master’s degree in Business Administration with a concentration in Technology, Entrepreneurship & Commercialization from North Carolina State University.
My goal for the future is to do more work within strategy and operations to assist people and businesses in achieving their goals.